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Good book on Marketing.
- Sales Rank: #899044 in Books
- Published on: 2015-08-24
- Original language: English
- Dimensions: 10.87" h x 1.10" w x 8.46" l,
- Binding: Paperback
Most helpful customer reviews
6 of 6 people found the following review helpful.
This book was written by a UNT professor that makes ...
By Amazon Customer
This book was written by a UNT professor that makes you buy the book he wrote. This leads me to believe that he sees students has bags of cells with wallets to probe, and doesnt respect them and teaches to hear himself speak. Cheers.
5 of 5 people found the following review helpful.
The publisher should be embarrassed to print this.
By Monica and Roger
The most poorly written textbook I have ever had the misfortune to use. Twice as thick as another marketing textbook I had to purchase because this one was next to impossible to get through. It is chock full of misspellings and grammatical errors. The author, a UNT professor who REQUIRES the use of this book, loves to hear himself talk. The book is written just as he teaches in his lectures. Wordy, disjointed, unorganized. It's a conversational style that just doesn't work. It takes a tremendous amount of time to "cut through the fat" to get to the actual marketing principles. No glossary or index is included. This is proof that just about anyone can write a textbook.
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