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"The challenge is, how do we get somebody 126 years old to get it up?" This was Sam Zell's unique way of saying hello to a large gathering at the Los Angeles Times shortly after taking charge of Tribune Company. "I'm your Viagra, OK?"
Even for Sam Zell, one of the greatest contrarian investors, buying Tribune Company was a risky and controversial move. Many saw the purchase of the Chicago Tribune and Los Angeles Times by a man who had made his fortune in cargo containers, real estate, fertilizer, and plumbing to be a sign of the coming media apocalypse. Maybe they were frightened by Zell's nickname, "the Grave Dancer."
The move didn't seem to make sense for Zell either. Why would an epithet-slinging, motorcycle-riding scrapper-who had started with nothing and worked his way up to a $5 billion real estate fortune-be interested in a declining media company (it would have been another story if Zell had taken over Playboy, issues of which Zell had bought and resold for profit to friends around town when he was a teenager)?
Ben Johnson has the answers in this fascinating biography of a uniquely colorful mogul, who is fond of blunt declarations and bold business moves. Johnson also tells the real story of Zell's adventure at the Tribune, that feverish year between his purchase of the ailing company and its declaration of bankruptcy.
Between the story of Zell's rise to astounding riches and previously untold details of his conflicts with his employees and investors, Money Talks, Bullsh*t Walks will keep readers alternately laughing and on the edge of their seats.
The Quotable Sam Zell
"If you're the biggest kid on the block, you can throw your weight around. Of course, I never was the big kid, but I've made up for it over the years."
"The true test of an entrepreneur is someone who spends his life constantly testing his limits. The definition of an idiot is someone who has reached their goals."
"I don't do business with anybody who's not afraid, and I won't hire anybody who is confident to the point where fear is not very close to the surface. I've often said that fear and courage are cousins and very closely related."
"Extremism in the pursuit of opportunity is not a vice. If you've seen me step over the edge, it's only to get you to take a few steps toward the line."
"The eleventh commandment is Thou shalt not take oneself seriously."
"The best thing to have in the world is a monopoly, and if you can't have a monopoly, you want an oligopoly. I'm more than willing to leave all the rest of the highly competitive world to everybody else."
"To create an enormously successful corporation that provides both opportunity and sustenance for employers today and a future for them tomorrow, that's the challenge. That's what everybody should be talking about. Not my f*cking language because it doesn't matter."
"I think it was Confucius who said that 'Money talks and bullshit walks."
- Sales Rank: #400832 in eBooks
- Published on: 2009-12-10
- Released on: 2009-12-31
- Format: Kindle eBook
Review
About the Author
Ben Johnson first encountered Sam Zell while leading two of the real estate industry’s most respected trade publications, National Real Estate Investor and Shopping Center World. He previously directed the custom publishing division at American Airlines, ran a division of real estate researcher CoStar Group, and was the director of marketing for Wells Real Estate Funds. He lives in Plano, Texas.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Colorful Book and Great Read
By Chris D Gilleland
Colorful Book and Great Read. The author tells an interesting story about an interesting business person, Sam Zell. I have seen Mr. Zell on CNBC many times and found him very honest and straightforward; which are characteristics you do not often see with commentators on television. Agree or disagree with Mr. Zell, he is a fascinating business man and the author digs deeper into the story of his success. The author writes a frank and in some instants not so flattering account of Mr. Zell, but a great read.
7 of 9 people found the following review helpful.
Biography That Misses the Man
By Charles J. Rector
Sam Zell is a memorable character who regularly spews out interesting quotes for reporters. Zell was able to create a massive business domain based on real estate before he took the fateful step of entering the media business by acquiring the Tribune Corporation.
However, this book misses the mark. While author Ben Johnson gets the details of the deals down pat, he fails to create a compelling portrait of the man himself. There is but little in this book about the private Zell, his thoughts or about his family. Johnson also fails to provide an examination of Zell's dealings and the way that he operates his businesses. Worse of all, Johnson's handling of the Tribune fiasco is poor and one wonders why he could not wait until its concluded before undertaking this book.
In sum, this book works both as a compendium of Zell's real estate transactions and as a treasury of Zell's most famous quotations. However, if you want to get past the gloss and into the substance, you have to wait for a future biographer to come along.
4 of 6 people found the following review helpful.
Poorly written, not worth the time to read
By jmk0302
I read a significant amount about Sam Zell's history and his businesses, and I must say that this book misses the mark in nearly every category about Zell. Ben Johnson's writing style reminds me of a middle school student - short, descriptive sentences that really don't say anything at all. The book is filled with anecdotes and quotes that are really just fillers of space that don't provide any unique insights into Sam Zell's business philosophies. The most interesting part of the book is the first 60 pages - before the author begins the boring and relentless description of the Tribune acquisition. I've heard Zell speak multiple times, and I'm surprised he allowed this thing to get published, truly Zell should know garbage when he sees it.
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